A recent survey conducted by the research agency Reputation Leaders found that 37% of Americans believe 2025 will not be a favorable year for women. Among female respondents, that sentiment was even higher, with 44% expressing concern about the year ahead. Meanwhile, 30% of those surveyed had a positive outlook regarding women’s prospects in 2025.
The survey, conducted in February 2025, polled 1,000 American adults. Respondents cited several potential reasons for their concerns, including economic uncertainty, inflation, cost-of-living challenges, and changes in workplace policies, such as the reduction of diversity, equity, and inclusion (DEI) initiatives and return-to-office mandates.
According to the World Economic Forum, progress toward gender parity remains slow, with estimates suggesting it could take until 2158—more than five generations from now—to achieve full equality. Some recent trends indicate setbacks in workplace opportunities for women. U.S. internship programs designed specifically for women have declined by more than half since 2022, and formal mentorship programs within companies have been reduced by over 10%.
The survey also examined workplace reputation and found that treating employees well, including women, was seen as a more important factor in a company's reputation than financial success, customer service, or environmental sustainability initiatives.
Experts suggest that businesses focusing on long-term strategies to retain female talent—such as leadership development programs and career break support—could see increased employee loyalty.
The Reputation Leaders survey was conducted in February 2025 with a sample of 1,000 American adults. The findings offer insight into public sentiment regarding gender equality and workplace policies in the coming year.